Conceptual Framework and Research Method

Bagozzi (1984) suggests that conceptual meaning within theory construction can be allocated in three ways: via attributional definition, via structural definition, and/or through dispositional definition. This paper adopts this same perspective and works to build theory accordingly. The research is entirely archival and uses two points of reference.
The first, consisting entirely of non-marketing sources, was used to explore the semantic and ontological variety inherent within the broader value domain.
The second, consisting of ninety (90) recent texts - primarily from the marketing literature but also from the fields of strategy and quality management - provided the means of analysing business-oriented perspectives.