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Neu, D. (1991). 'Trust, contracting and the prospectus process'. Accounting, Organizations and Society 16(3): 243-256.
http://www.sciencedirect.com/science/article/B6VCK-45W4HXM-4T/2/7b2ea81b8a3b4ba87c416e6b940b4cd0
This study explores the role of trust and the ways in which trust is created within the prospectus process. It is argued that trust is a necessary condition for economic exchange and that trust must exist prior to contracting. The theoretical analysis provided deconstructs the contract as the original event and points to the limitations of traditional accounting analyses in understanding economic exchange. In addition, examples from the prospectus process are used to illustrate how some of the capital market institutions and institutional practices that we observe create and recreate the trust necessary for exchange.