Relational Exchange Theory
Cannon, J. P., R. S. Achrol and G. T. Gundlach (2000). 'Contracts, norms, and plural form governance'. Academy of Marketing Science. Journal 28(2): 180. http://proquest.umi.com/pqdweb?did=52554842&Fmt=7&clientId=44986&RQT=309&VName=PQD Man…
Bottom, W. P., J. Holloway, G. J. Miller and A. Whitford (2006). 'Building a Pathway to Cooperation: Negotiation and Social Exchange between Principal and Agent'. Administrative Science Quarterly 51(1): 29-58. http://search.epnet.com/login…
